src='https://i0.wp.com/phillychitchat.com/wp-content/uploads/2021/02/Screenshot_2021-02-03-I-Hate-Steven-Singer-stevensingerjewelers-on-Instagram. -3630-photos-and-videos.png' alt='i hate steven singer' title='i hate steven singer' />."Women might notice a beautiful dipped rose, but when was the last time a guy stopped and said, 'oh that flower's pretty'?" As it turns out the whole ad isn't just some sexy distraction to get you into the store, it's actually a clever homage to a famous 1993 Seinfield episode in which Jerry is convinced that his new girlfriend Sidra, played by Terry Hatcher, has fake breasts. "We're grabbing the attention of a guy who normally wouldn't stop and look at something that is shiny or sparkly," said Singer's marketing director, LeeAnn Jacobs. They start as $59." – that slogan is written across the chest of a busty, faceless blonde woman advertising Singer's signature 24kt gold-dipped roses, one of their biggest sellers this time of year. But the jeweler took that sarcastic compliment and turned dirt into gold by making it the foundation of his new reverse-psychology ad campaign.īut it's not Singer's classic tagline that has me in awe this Valentine's Day season, it's the latest ad campaign that proves he isn't shy about showing some skin. Steele later returned to the Jewelers Row storefront to tell Singer he hated him for giving him sleepless nights, associated with giving his wife the ring and having the baby. She loved it so much that nine months later the couple had a baby.
Legend goes that Steele purchased a ring from Singer's shop for his wife of 23 years. The origins of the ad campaign comes from local voice actor Dennis Steele, who has worked on commercials for Wawa and the Pennsylvania Lottery. The award-winning phrase has been ingrained in the minds of locals since 2002. You can't turn on WMMR or drive down the highway without hearing or seeing that famous tagline: "I HATE STEVEN SINGER." For years, Steven Singer Jewelers, the celebrity gem dealer of the Philadelphia area, is a name that resonates throughout the region.